Wednesday, December 12, 2007
AWARD: T’ikapapa wins the World Challenge 2007
Papa Andina's collective action & innovation work pays off:
"World Challenge 2007" is an annual contest sponsored by BBC World and Newsweek, in association with Shell, to reward individuals or groups that "truly make a difference through enterprise and innovation at a grass roots level." Of some 900 applications this year, 12 were selected for final competition and Internet voting was worldwide.
Information on the 12 finalists is available at this website: www.theworldchallenge.co.uk.
On December 4, in The Haag, the winners were announced. T'ikapapa -- the first-ever "brand" of native potatoes produced by small farmers in the Andes and marketed in Peru's leading supermarket -- won the prize. Traditionally, native potatoes have often been considered an "inferior food," consumed by poor, highland households. However, they are, in fact, more nutritious than modern potato varieties and are healthier, as they are produced without the use of pesticides. This innovation was developed by the "INCOPA" project of the International Potato Center, the Wong supermarket chain, and collaborating small farmers and market agents in Peru.
Information on the T'ikapapa entry is at this link: www.theworldchallenge.co.uk/potato.php .
BBC will broadcast the ceremony in which the prizes were awarded, and Newsweek is to run an article on the competition and the winners in their Dec 17 issue (to be released Dec 10).